Emerald Hospitality Associates, Inc.
Sales & Marketing
Emerald Hospitality offers its family of hotels industry leading Sales and Marketing support. Structured with multiple Regional Director of Sales throughout the country all of our hotels have access to the resources necessary to ensure a successful sales and marketing effort. By providing leadership and guidance, our Director of Sales work in conjunction with the property General Managers and Director of Sales to capitalize on opportunities that exist within their particular market as well as any national campaigns. Whether that is assisting with Sales presentations and calls or analyzing advertising and marketing opportunities our regional Directors primary focus is to achieve both the short and long term sales goals of the properties.
With the assistance and guidance of our experienced team, properties are able to not only maintain but grow the different revenue streams that are available to each individual property. Listed below are just some of the key sales and marketing elements Emerald Hospitality can provide its' partners.
- Preparation of Annual Marketing Plan
- Seek and Provide Cross Selling Opportunities with other Emerald Managed Properties
- Establish Rate Structure and Guide Properties with Revenue Management Strategies
- Conduct Market Surveys and Assist with STAR Analysis
- Assist with Analyzing the Market and Uncovering "Key" Prospects
- Develop Annual Advertising Schedules
- Implement and Monitor Emerald Approved Sales Procedures and Programs
- Assure All Brand Affiliated Programs are in Compliance and Being Used to the Properties Advantage
- Mentor and Develop all Members of the Hotel Sales Force
- Conduct Sales Training for Sales Managers and Front Desk Personnel
- Develop Monthly Sales Action Plans and Monitor Progress
- Review, Oversee and Enhance Direct Sales Efforts Through Weekly and Monthly Reporting
- Assist in the Preparation and Analysis of Market Segment Reports
- Provide Guidance and Assistance with all RFP Response and Negotiated Corporate Rates
- Monitor Trends in Both the Local and National Economy to Help the Focus of Specific Sales Efforts
- Work with Hotel Teams to Maximize E-Commerce Opportunities
- Exposure on a National Level with Organizations Like ABA, NTA, OSAE, OTA
Additional Capabilities
Accounting & Finance
Operations
Human Resources
Asset Management, Development & Consulting