Leveraging your Brand Name with Hotel Revenue Management
Emerald Hospitality’s hotel revenue management services drive profitability and market share for our properties by supporting sales tactics, advising on pricing and inventory strategies and exploring new revenue opportunities.
Through the use of analytical software tools, Emerald leverages brand names and reputations. Integrating e-commerce, market knowledge and brand reporting allows for flexible revenue management decisions that are very market specific. By continually monitoring the mix of sales for each of the properties, Emerald Hospitality maximizes revenues on a consistent basis working towards the ultimate goal of profitable returns for ownership.
Below is a sampling of the revenue management support offered by Emerald Hospitality:
- Rate structuring and guidance with hotel revenue management strategies
- Consistent focus revolving around the fundamentals of pricing, inventory controls, segmentation analysis, forecasting and demand generation.
- Careful scrutiny of competitive rates via Market surveys
- Weekly and monthly review of STR reports for analysis
- Manage relationships with third party vendors to allow for maximum return
- Guidance in the responses to RFPs at all levels through multiple resources
- Assistance in structuring and negotiating of corporate rates for maximum ROI
- Ongoing training of the management teams on property to ensure properties are
properly positioned in their specific markets
- Market segment reporting and analysis
Lori Berhent, Vice President of Revenue Generation and Business Development
Jeanne Carpentier, Regional Vice President of Revenue Generation