Hotel eCommerce and eMarketing Campaigns to Build Your Brand

Partnering closely with owners and hotel managers, the Sales and Marketing team at Emerald Hospitality works to design, implement and monitor eMarketing and eCommerce campaigns that meet the specific needs of the hotel. Emerald Hospitality leverages the opportunities available in digital marketing channels by proactively monitoring third-party review sites, reporting and reviewing results with property management and responding to feedback to build the brand and manage the hotel’s online reputation. The Emerald team assists in managing individual properties’ websites, working under brand standards, to expand the property’s online presence and optimization.

Some of the online avenues where Emerald offers assistance/management
services are:

  • Maximizing brand affiliated services for monitoring online presence and guest reviews
  • Guide hotel teams in website optimization
  • Ongoing training in hotel eCommerce tactics and ROI assessment
  • Monitor the channels cultivating traffic to the brand / hotel website
  • Application of tools and systems for effective tracking and implementation of programs
Lori Berhent, Vice President of Revenue Generation and Business Development
Jeanne Carpentier, Regional Vice President of Revenue Generation